
Thank you for requesting the Free 10-Point Home Service Marketing Checkup.
Use it to examine how customers find your business, understand your services, and contact you. Then choose one practical improvement to make first.
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Save a copy so you can revisit it or work through it with your team.
The free checklist gives you a starting point. You may discover that your website needs clearer wording, review requests happen inconsistently, or inquiries aren’t getting dependable follow-up.
But which issue should you tackle first? What should the task involve? And how will you know it’s completed?
The Home Service Marketing Checkup & 30-Day Action Kit helps you work through those decisions.
Created for home service businesses, it combines practical guidance, customizable messages, and editable planning tools to help you choose your next three priorities.
Get the complete kit for $49—a one-time purchase.
A task like “improve our marketing” is difficult to assign or finish.
A task like this is easier to put into motion:
“Test the quote form on a phone and desktop, confirm that both requests reach the right person, and fix any problems.”
You know what to do, who needs to handle it, and how to verify completion.
That’s the approach behind the 30-Day Action kit: examine what’s happening, choose manageable priorities, and give each one an owner, deadline, and clear
measure of completion.
Work through a 15-point assessment covering local visibility, your website, reviews, content, inquiry follow-up, and measurement.
Instructions for checking the evidence behind your answers.
Guidance on improving your Google Business Profile and website inquiry process.
A process for requesting honest reviews consistently.
Worksheets for recording your baseline and choosing three priorities
A four-week implementation schedule.
A completed, fictional HVAC example.
A day-30 progress review and a weekly maintenance routine.
Checks to help you assess whether the basics are ready before adding paid promotion.
The workbook includes:
Start with wording you can customize for your business:
Honest review requests and a polite reminder.
Responses to positive and critical reviews.
New-inquiry acknowledgments.
Missed-call and open-estimate follow-ups.
A message for closing the loop on unanswered inquiries.
Homepage and service-page copy worksheets.
Replace the placeholders, verify the details, and adapt the wording to your actual services and process.
Use captions matched to the publishing days in the 30-day content calendar.
Topics include common customer questions, what a service visit involves, real project details, estimate factors, appointment preparation, and more.
Each caption includes a suggested visual so you have a starting point for both the message and the image.
Record where inquiries come from, whether they fit your services, who handles them, and what happens next.
Track qualification, estimates, bookings, and follow-up dates. The included summary helps you review inquiry counts and the booking rate for the same group of qualified inquiries.
Enter your start date to generate the calendar dates. Then adapt the suggested publishing, preparation, and review tasks to your trade, season, and available time.
Keep your first three improvements in one place, with:
The task.
The evidence or reason behind it.
The person responsible.
The due date.
What “done” means.
The current status.
Follow a clear starting sequence, understand how the files work together, and find access-support information.
The complete kit: $49, one-time. No subscription.


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